{"id":5212,"date":"2021-08-25T07:26:28","date_gmt":"2021-08-25T07:26:28","guid":{"rendered":"http:\/\/dummy.xtemos.com\/woodmart2\/?page_id=5212"},"modified":"2026-07-13T11:51:34","modified_gmt":"2026-07-13T11:51:34","slug":"about-us-3","status":"publish","type":"page","link":"https:\/\/sfjintl.com\/index.php\/about-us-3\/","title":{"rendered":"About us"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;yes&#8221; text_larger=&#8221;yes&#8221;]<\/p>\n<h1><strong>ABOUT US&nbsp;<\/strong><\/h1>\n<p>Founded in 1989 by Babar Farooq, SFJ International began as a dedicated manufacturer of industrial and specialty gloves in Sialkot, Pakistan. For more than two decades, the company focused exclusively on the domestic market, manufacturing gloves for government departments, military procurement programs, and some of Pakistan&#8217;s leading manufacturers and exporters, including Malik Sports, Solice Safety, Sialkot Sports, and numerous other well-established companies in Sialkot.<\/p>\n<p>As the business expanded, the addition of another Managing Partner enabled the company to diversify its operations. In 2001, SFJ established its Apparel Division, extending its manufacturing capabilities beyond gloves to include PPE apparel, workwear, safety clothing, uniforms, industrial garments, sportswear, and other custom apparel for domestic and international customers.<\/p>\n<p>In 2013, Dawood Babar Farooq, the eldest son of Babar Farooq, established the company&#8217;s Sports Goods Division, creating a dedicated unit focused on sporting goods while complementing SFJ&#8217;s existing manufacturing operations. The same year also marked SFJ International&#8217;s transition into international markets, beginning direct exports to customers worldwide.<\/p>\n<p>Today, approximately 75% of SFJ International&#8217;s production is exported to international markets, while the remaining 25% is supplied within Pakistan, continuing the company&#8217;s long-standing relationships with domestic customers.<\/p>\n<p>Today, SFJ International serves as the principal company under the SFJ Group, overseeing two specialized manufacturing units:<\/p>\n<p>SFJ International Manufacturer of industrial, specialty, tactical, sports, and work gloves.<br \/>\nSFJ Apparel &amp; Sports Goods Manufacturer of PPE apparel, workwear, safety clothing, uniforms, sportswear, custom apparel, and sports goods.<\/p>\n<p>Each unit operates as an independent Small and Medium Enterprise (SME) with its own management structure, while Babar Farooq continues to provide strategic leadership and overall direction across the SFJ organization.<\/p>\n<p>With more than three decades of manufacturing experience, SFJ International remains committed to dependable manufacturing, consistent quality, and long-term partnerships with customers across domestic and international markets.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221; woodmart_inline=&#8221;yes&#8221; text_larger=&#8221;yes&#8221;] ABOUT US&nbsp; Founded in 1989 by Babar Farooq, SFJ International began as a dedicated manufacturer of<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5212","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sfjintl.com\/index.php\/wp-json\/wp\/v2\/pages\/5212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sfjintl.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sfjintl.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sfjintl.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sfjintl.com\/index.php\/wp-json\/wp\/v2\/comments?post=5212"}],"version-history":[{"count":0,"href":"https:\/\/sfjintl.com\/index.php\/wp-json\/wp\/v2\/pages\/5212\/revisions"}],"wp:attachment":[{"href":"https:\/\/sfjintl.com\/index.php\/wp-json\/wp\/v2\/media?parent=5212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}